Privacy Policy
 

Data Protection
We have drafted this privacy policy (version 29.04.2020-321172877) to explain to you, in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data, and what choices you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have endeavored to describe the most important things as simply and clearly as possible.

Automatic data storage
When you visit websites today, certain information is automatically generated and stored, including on this website.

When you visit our website, our web server (the computer on which this website is stored) automatically stores data such as

the address (URL) of the website accessed
browser and browser version
the operating system used
the address (URL) of the previously visited page (referrer URL)
the host name and IP address of the device from which access is made
the date and time
in files (web server log files).

Web server log files are usually stored for two weeks and then automatically deleted. We do not pass on this data, but cannot rule out the possibility that this data may be viewed in the event of illegal behavior.

Cookies
Our website uses HTTP cookies to store user-specific data.
Below, we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?
Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is essentially the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you your usual default settings. In some browsers, each cookie has its own file, while in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans, or other “malware.” Cookies also cannot access information on your PC.

Cookie data may look like this, for example:

Name: _ga
Expiration time: 2 years
Use: Distinguishing website visitors
Example value: GA1.2.1326744211. 152321172877
A browser should support the following minimum sizes:

A cookie should be able to contain at least 4096 bytes.
At least 50 cookies should be able to be stored per domain.
A total of at least 3000 cookies should be able to be stored.
What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are four types of cookies:

Strictly necessary cookies
These cookies are necessary to ensure the basic functions of the website. For example, these cookies are needed when a user adds a product to their shopping cart, then continues browsing other pages and only proceeds to checkout later. These cookies ensure that the shopping cart is not deleted, even if the user closes their browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeted cookies
These cookies improve user-friendliness. For example, they store entered locations, font sizes, or form data.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver personalized advertising to the user. This can be very practical, but also very annoying.

Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And, of course, this decision is also stored in a cookie.

How can I delete cookies?
You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete cookies, allow them only partially, or deactivate them. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, or if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not want to have any cookies at all, you can set your browser to always inform you when a cookie is about to be set. This allows you to decide whether to allow the cookie or not for each individual cookie. The procedure varies depending on the browser. The best thing to do is to search for instructions in Google using the search term “delete cookies Chrome” or “disable cookies Chrome” in the case of a Chrome browser, or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

Matomo Opt-Out:

What about my data protection?

The so-called "cookie guidelines" have been in place since 2009. These state that

the storage of cookies requires the consent of the website visitor (i.e. you).

However, there are still very different reactions to these guidelines within the EU

countries. In Germany, the cookie directives have not been implemented as

national law. Instead, this directive was largely implemented in Section 15 (3) of

the German Telemedia Act (TMG).

If you would like to know more about cookies and do not shy away from

technical documentation, we recommend  tools.ietf.org html/rfc6265 , the

Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP

State Management Mechanism".

Storage of personal data

Personal data that you transmit to us electronically on this website, such as your

name, e-mail address, address or other personal details when submitting a form

or comments on the blog, will be used by us together with the time and IP

address only for the purpose stated in each case, stored securely and not passed

on to third parties.

We therefore only use your personal data to communicate with those visitors

who expressly request contact and to process the services and products offered

on this website. We do not pass on your personal data without your consent, but

we cannot rule out the possibility of this data being viewed in the event of

unlawful behavior.

If you send us personal data by e-mail - i.e. outside of this website - we cannot

guarantee the secure transmission and protection of your data. We recommend

that you never send confidential data unencrypted by email.

The legal basis according to  Article 6 paragraph 1 a GDPR  (lawfulness of

processing) is that you give us your consent to process the data you have

entered. You can revoke this consent at any time - an informal e-mail is

sufficient, you will find our contact details in the imprint.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR, you have the following rights

•

Right to rectification (Article 16 GDPR)

Subscribe to DeepL Pro to edit this document.

Visit  www.DeepL.com/pro  for more information.

•

Right to erasure ("right to be forgotten") (Article 17 GDPR)

•

Right to restriction of processing (Article 18 GDPR)

•

Right to notification - notification obligation in connection with the

rectification or erasure of personal data or the restriction of processing

(Article 19 GDPR)

•

Right to data portability (Article 20 GDPR)

•

Right to object (Article 21 GDPR)

•

Right not to be subject to a decision based solely on automated

processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or

your data protection claims have otherwise been violated in any way, you can

contact the  Federal Commissioner for Data Protection and Freedom of

Information (BfDI) .

Evaluation of visitor behavior

In the following privacy policy, we inform you whether and how we analyze data

from your visit to this website. The evaluation of the collected data is generally

anonymous and we cannot draw any conclusions about your person from your

behavior on this website.

You can find out more about how to object to this evaluation of visit data in the

following privacy policy.

TLS encryption with https

We use https to transmit data tap-proof on the Internet (data protection through

technology design  Article 25 (1) GDPR ). By using TLS (Transport Layer Security),

an encryption protocol for secure data transmission on the Internet, we can

ensure the protection of confidential data. You can recognize the use of this data

transmission security by the small lock symbol at the top left of the browser and

the use of the https scheme (instead of http) as part of our Internet address.

Facebook pixel privacy policy

We use the Facebook pixel from Facebook on our website. We have

implemented a code for this on our website. The Facebook pixel is a snippet of

JavaScript code that loads a collection of functions with which Facebook can track

your user actions if you have come to our website via Facebook ads. For

example, if you purchase a product on our website, the Facebook pixel is

triggered and stores your actions on our website in one or more cookies. These

cookies enable Facebook to match your user data (customer data such as IP

address, user ID) with your Facebook account data. Facebook then deletes this

data again. The data collected is anonymous and cannot be viewed by us and can

only be used in the context of ad placements. If you are a Facebook user and are

logged in, your visit to our website is automatically assigned to your Facebook

user account.

We only want to show our services and products to people who are really

interested in them. With the help of Facebook pixels, our advertising measures

can be better tailored to your wishes and interests. This means that Facebook

users (provided they have allowed personalized advertising) see suitable

advertising. Facebook also uses the data collected for analysis purposes and its

own advertisements.

Below we show you the cookies that were set by integrating Facebook pixels on a

test page. Please note that these are only sample cookies. Different cookies are

set depending on the interaction on our website.

Name:  _fbp

Value:  fb.1.1568287647279.257405483- 6321172877-7

Purpose:  This cookie is used by Facebook to display advertising products.

Expiration date:  after 3 months

Name:  fr

Value:  0aPf312HOS5Pboo2r..Bdeiuf...1.0. Bdeiuf.

Purpose:  This cookie is used to ensure that Facebook Pixel works properly.

Expiration date:  after 3 months

Name:  comment_author_ 50ae8267e2bdf1253ec1a5769f48e0 62321172877-3

Value:  Name of the author

Purpose:  This cookie stores the text and name of a user who leaves a comment,

for example.

Expiration date:  after 12 months

Name:  comment_author_url_ 50ae8267e2bdf1253ec1a5769f48e0 62

Value:  https%3A%2F%2Fwww.testseite...% 2F (URL of the author)

Purpose:  This cookie stores the URL of the website that the user enters in a text

field on our website.

Expiration date:  after 12 months

Name:  comment_author_email_ 50ae8267e2bdf1253ec1a5769f48e0 62

Value:  Email address of the author

Purpose:  This cookie stores the user's e-mail address if they have provided it on

the website.

Expiration date:  after 12 months

Note:  The above cookies relate to individual user behavior. Changes can never

be ruled out, especially when using cookies on Facebook.

If you are logged in to Facebook, you can change your settings for

advertisements yourself at  www.facebook.com/ads/

preferences/?entry_product=ad_ settings_screen . If you are not a Facebook user,

you can go to  www.youronlinechoices. com/en/preference-management/

to manage your usage-based online advertising. There you have the option of

deactivating or activating providers.

If you want to find out more about Facebook's data protection, we recommend

that you read the company's own data policy at  www.facebook.com

policy.php .

Facebook Automatic Advanced Matching Privacy

Policy

We have also activated Automatic Advanced Matching as part of the Facebook

pixel function. This function of the pixel enables us to send hashed emails,

names, gender, city, state, zip code and date of birth or telephone number as

additional information to Facebook if you have provided us with this data. This

activation enables us to tailor advertising campaigns on Facebook even more

precisely to people who are interested in our services or products.

Google Fonts privacy policy

We use Google Fonts on our website. These are the "Google Fonts" of Google Inc.

For the European area, the company Google Ireland Limited (Gordon House,

Barrow Street Dublin 4, Ireland ) is responsible for all Google services.

You do not need to log in or enter a password to use Google fonts. Furthermore,

no cookies are stored in your browser. The files (CSS, fonts) are requested via the

Google domains  fonts.googleapis.com  and  fonts.gstatic.com.  According to

Google, requests for CSS and fonts are completely separate from all other

Google services. If you have a Google account, you do not need to worry that

your Google account data will be transmitted to Google while using Google

Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used

and stores this data securely. We will take a closer look at exactly how the data is

stored.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that

Google  makes available to its users free of charge.

Many of these fonts are published under the SIL Open Font License, while others

are published under the Apache license. Both are free software licenses.

Why do we use Google Fonts on our website?

Google Fonts allows us to use fonts on our own website, but we don't have to

upload them to our own server. Google Fonts is an important component in

keeping the quality of our website high. All Google fonts are automatically

optimized for the web and this saves data volume and is a great advantage,

especially for use with mobile devices. When you visit our site, the low file size

ensures a fast loading time. Furthermore, Google Fonts are secure web fonts.

Different image synthesis systems (rendering) in different browsers, operating

systems and mobile devices can lead to errors. Such errors can sometimes

visually distort texts or entire websites. Thanks to the fast Content Delivery

Network (CDN), there are no cross-platform problems with Google Fonts. Google

Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple

Safari, Opera) and works reliably on most modern mobile operating systems,

including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so

that we can present our entire online service as beautifully and uniformly as

possible.

What data is stored by Google?

When you visit our website, the fonts are loaded via a Google server. This

external call transmits data to the Google server. In this way, Google also

recognizes that you or your IP address are visiting our website. The Google Fonts

API was developed to reduce the use, storage and collection of end user data to

what is necessary for the proper provision of fonts. Incidentally, API stands for

"Application Programming Interface" and serves, among other things, as a data

transmitter in the software sector.

Google Fonts stores CSS and font requests securely at Google and is therefore

protected. By collecting usage figures, Google can determine how well the

individual fonts are received. Google publishes the results on internal analysis

pages, such as Google Analytics. Google also uses data from its own web crawler

to determine which websites use Google fonts. This data is published in the

Google Fonts BigQuery database. Entrepreneurs and developers use the Google

BigQuery web service to analyze and move large amounts of data.

However, it should be noted that every Google Font request also automatically

transfers information such as language settings, IP address, browser version,

browser screen resolution and browser name to the Google servers. It is not

clear whether this data is also stored or whether it is clearly communicated by

Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are

mainly located outside the EU. This enables us to use the fonts with the help of a

Google stylesheet. A stylesheet is a format template that can be used to quickly

and easily change the design or font of a website, for example.

The font files are stored by Google for one year. Google's aim is to fundamentally

improve the loading time of websites. If millions of websites refer to the same

fonts, they are cached after the first visit and immediately reappear on all other

websites visited later. Sometimes Google updates font files to reduce file size,

increase language coverage and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for one day or one year cannot simply be deleted.

The data is automatically transmitted to Google when the page is accessed. To

delete this data prematurely, you must contact Google support at

support.google.com? hl=en&tid= 321172877. In this case, you can only

prevent data storage if you do not visit our site.

Unlike other web fonts, Google allows us unrestricted access to all fonts. We can

therefore access an unlimited number of fonts and thus get the best out of our

website. You can find out more about Google Fonts and other questions at

developers.google.com fonts/faq?tid= 321172877. Although Google

addresses data protection issues there, it does not provide any really detailed

information about data storage. It is relatively difficult to obtain really precise

information from Google about stored data.

You can also find out what data is generally collected by Google and what this

data is used for at  www.google.com/intl/ en/policies/privacy/ .

Google Fonts Local Privacy Policy

We use Google Fonts from Google Inc. on our website. Google Ireland Limited

(Gordon House,  Barrow Street Dublin 4, Ireland ) is responsible for the European

region. We have integrated the Google fonts locally, i.e. on our web server - not

on Google's servers. This means that there is no connection to Google servers

and therefore no data transfer or storage.

What are Google Fonts?

Google Fonts used to also be called Google Web Fonts. This is an interactive

directory with over 800 fonts that  Google  provides free of charge. With Google

Fonts, you could use fonts without uploading them to your own server. However,

in order to prevent any information transfer to Google servers in this regard, we

have downloaded the fonts to our server. In this way, we act in accordance with

data protection regulations and do not send any data to Google Fonts.

Unlike other web fonts, Google allows us unrestricted access to all fonts. This

means we have unlimited access to a sea of fonts and can therefore get the most

out of our website. You can find out more about Google Fonts and other

questions at  developers.google.com fonts/faq?tid= 321172877.

Embedded social media elements Privacy policy

We embed elements of social media services on our website to display images,

videos and text.

When you visit pages that display these elements, data is transferred from your

browser to the respective social media service and stored there. We have no

access to this data.

The following links will take you to the pages of the respective social media

services where it is explained how they handle your data:

•

Instagram privacy policy:  help.instagram.com 519522125107875

•

The Google privacy policy applies to YouTube:  policies.google.com

privacy?hl=en

•

Facebook privacy policy:  https ://www.facebook.com/about/ privacy

•

Twitter privacy policy:  https:/ /twitter.com/en/privacy

Google AdSense privacy policy

We use Google AdSense on this website. This is an advertising program of the

company Google Inc. In Europe, the company Google Ireland Limited (Gordon

House,  Barrow Street Dublin 4, Ireland ) is responsible for all Google services.

Google AdSense allows us to display advertisements on this website that are

relevant to our topic. In this way, we offer you advertisements that ideally

represent real added value for you. In this privacy policy about Google AdSense,

we explain why we use Google AdSense on our website, which of your data is

processed and stored and how you can prevent this data storage.

What is Google AdSense?

The Google AdSense advertising program has been around since 2003 and,

unlike Google Ads (formerly Google AdWords), you cannot place ads yourself.

Google AdSense is used to display advertisements on websites, such as ours. The

biggest advantage of this advertising service compared to some others is that

Google AdSense only shows you ads that match our content. Google has its own

algorithm that calculates which advertisements you will see. Of course, we only

want to show you advertising that interests you and offers you added value.

Google checks which advertisements are suitable for our website and for our

users based on your interests or user behavior and our offer. At this point, we

would also like to mention that we are not responsible for the selection of

advertisements. We only offer the advertising space on our website. Google

selects the advertisements displayed. Since August 2013, the ads have also been

adapted to the respective user interface. This means that whether you visit our

website from your smartphone, PC or laptop, the ads adapt to your device.

Why do we use Google AdSense on our website?

Running a high-quality website requires a lot of dedication and commitment.

Basically, we are never finished working on our website. We always try to

maintain our site and keep it as up-to-date as possible. Of course, we also want

to achieve economic success with this work. That is why we have opted for

advertisements as a source of income. However, the most important thing for us

is not to disturb your visit to our website with these advertisements. With the

help of Google AdSense, you will only be offered advertising that matches our

topics and your interests.

Similar to Google indexing for a website, a bot examines the relevant content

and offers on our website. The content of the advertisements is then adapted

and presented on the website. In addition to the content overlaps between the

ad and the website offer, AdSense also supports interest-based targeting. This

means that Google also uses your data to offer advertising tailored to you. In this

way, you receive advertising that ideally offers you real added value and we have

a better chance of earning a little something.

What data is stored by Google AdSense?

To enable Google AdSense to display customized advertising tailored to you,

cookies are used, among other things. Cookies are small text files that store

certain information on your computer.

In AdSense, cookies are intended to enable better advertising. The cookies do

not contain any personally identifiable data. However, it should be noted that

Google considers data such as "pseudonymous cookie IDs" (name or other

identification feature is replaced by a pseudonym) or IP addresses to be non-

personally identifiable information. Under the GDPR, however, this data may be

considered personal data. Google AdSense sends a cookie to the browser after

every impression (this is always the case when you see an ad), every click and

every other activity that leads to a call to the Google AdSense server. If the

browser accepts the cookie, it will be stored there.

As part of AdSense, third-party providers may be able to place and read cookies

in your browser or use web beacons to store data that they receive through the

provision of ads on the website. Web beacons are small graphics that perform a

log file analysis and record the log file. This analysis enables statistical evaluation

for online marketing.

Google can use these cookies to collect certain information about your user

behavior on our website. This includes

•

Information on how you interact with an ad (clicks, impressions, mouse

movements)

•

Information on whether an advertisement has already appeared in your

browser at an earlier time. This data helps to prevent you from seeing an

ad more often.

Google analyzes and evaluates the data on the displayed advertising material

and your IP address. Google uses the data primarily to measure the effectiveness

of an advertisement and to improve the advertising offer. This data is not linked

to personal data that Google may have about you via other Google services.

In the following, we will introduce you to cookies that Google AdSense uses for

tracking purposes. Here we refer to a test website that only has Google AdSense

installed:

Name:  uid

Value:  891269189321172877-8

Purpose:  The cookie is stored under the domain  adform.net.  It provides a

uniquely assigned, machine-generated user ID and collects data about activity on

our website.

Expiration date:  after 2 months

Name:  C

Value:  1

Purpose:  This cookie identifies whether your browser accepts cookies. The

cookie is stored under the domain  track.adform.net.

Expiration date:  after 1 month

Name:  cid

Wert:  8912691894970695056,0,0,0,0

Purpose:  This cookie is stored under the domain  track.adform.net , stands for

client ID and is used to improve advertising for you. It can deliver more relevant

advertising to the visitor and helps to improve campaign performance reports.

Expiration date:  after 2 months

Name:  IDE

Value:  zOtj4TWxwbFDjaATZ2TzNaQmxrU321 172877-1

Purpose:  The cookie is stored under the domain  doubleclick.net.  It is used to

register your actions after viewing or clicking on the ad. This allows us to

measure how well an ad is received by our visitors.

Expiration date:  after 1 month

Name:  test_cookie

Value:  not specified

Purpose:  The "test_cookie" can be used to check whether your browser supports

cookies at all. The cookie is stored under the domain  doubleclick.net.

Expiration date:  after 1 month

Name:  CT592996

Value:  733366

Purpose:  Is stored under the domain  adform.net.  The cookie is set as soon as

you click on an advertisement. We were unable to find out more detailed

information about the use of this cookie.

Expiration date:  after one hour

Note:  This list cannot claim to be exhaustive, as experience has shown that

Google changes its choice of cookies from time to time.

How long and where is the data stored?

Google records your IP address and various activities that you carry out on the

website. Cookies store this information about the interactions on our website.

According to Google, the company collects and stores the information provided

in a secure manner on Google's own servers in the USA.

If you do not have a Google account or are not logged in, Google usually stores

the collected data with a unique identifier (ID) on your browser. The unique IDs

stored in cookies are used, for example, to ensure personalized advertising. If

you are logged into a Google account, Google may also collect personal data.

You can delete some of the data that Google stores at any time (see next

section). Much of the information stored in cookies is automatically deleted after

a certain period of time. However, there is also data that is stored by Google for

a longer period of time. This is the case when Google has to store certain data

for an indefinite, longer period of time for economic or legal reasons.

How can I delete my data or prevent data storage?

You always have the option of deleting or deactivating cookies that are stored on

your computer. How exactly this works depends on your browser.

Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your

computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not want any cookies, you can set up your browser so that it always

informs you when a cookie is to be set. This allows you to decide for each

individual cookie whether or not to allow it. Downloading and installing this

browser plug-in at  support.google.com ads/answer/7395996  will also

deactivate all "advertising cookies". Please note that deactivating these cookies

does not prevent you from seeing advertisements, only personalized advertising.

If you have a Google account, you can disable personalized advertising on the

website  adssettings.google. com/authenticated  to deactivate

personalized advertising. You will still see ads here, but they will no longer be

tailored to your interests. However, the ads will still be displayed based on a few

factors, such as your location, browser type and the search terms used.

You can find out what data Google collects and what it uses this data for at

www.google.com/intl/ en/policies/privacy/ .

Google Ads (Google AdWords) conversion tracking

privacy policy

We use Google Ads (formerly Google AdWords) as an online marketing measure

to advertise our products and services. In this way, we want to make more

people aware of the high quality of our offers on the Internet. As part of our

advertising measures through Google Ads, we use conversion tracking from

Google Inc. on our website. In Europe, however, Google Ireland Limited (Gordon

House,  Barrow Street Dublin 4, Ireland ) is responsible for all Google services.

With the help of this free tracking tool, we can better tailor our advertising offer

to your interests and needs. In the following article, we will go into more detail

about why we use conversion tracking, what data is stored and how you can

prevent this data storage.

What is Google Ads conversion tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system

of Google Inc. We are convinced of the quality of our offer and want as many

people as possible to get to know our website. In the online sector, Google Ads

offers the best platform for this. Of course, we also want to gain a precise

overview of the cost-benefit factor of our advertising campaigns. That's why we

use the Google Ads conversion tracking tool.

But what exactly is a conversion? A conversion occurs when you are converted

from a purely interested website visitor to an acting visitor . This always happens

when you click on our ad and then take another action, such as visiting our

website. We use Google's conversion tracking tool to record what happens after

a user clicks on our Google Ads ad. For example, we can see whether products

are purchased, services are used or whether users have signed up for our

newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The aim is

to ensure that our advertising campaigns only reach people who are interested

in our offers. With the conversion tracking tool, we can see which keywords, ads,

ad groups and campaigns lead to the desired customer actions. We can see how

many customers interact with our ads on a device and then carry out a

conversion. This data allows us to calculate our cost-benefit factor, measure the

success of individual advertising measures and consequently optimize our online

marketing measures. We can also use the data obtained to make our website

more interesting for you and adapt our advertising offer even more individually

to your needs.

What data is stored by Google Ads Conversion Tracking?

We have integrated a conversion tracking tag or code snippet on our website in

order to better analyze certain user actions. If you click on one of our Google Ads

ads, the "Conversion" cookie from a Google domain is stored on your computer

(usually in the browser) or mobile device. Cookies are small text files that store

information on your computer.

Here is the data of the most important cookies for Google's conversion tracking:

Name:  Conversion

Value:  EhMI_ aySuoyv4gIVled3Ch0llweVGAEgt- mr6aXd7dYlSAGQ321172877-3

Purpose:  This cookie stores every conversion you make on our site after you

have come to us via a Google Ad.

Expiration date:  after 3 months

Name:  _gac

Value:  1.1558695989. EAIaIQobChMIiOmEgYO04gIVj5AYCh

2CBAPrEAAYASAAEgIYQfD_BwE

Purpose : This is a classic Google Analytics cookie and is used to record various

actions on our website.

Expiration date:  after 3 months

Note:  The _gac cookie only appears in connection with Google Analytics. The

above list is not exhaustive, as Google always uses other cookies for analytical

evaluation.

As soon as you complete an action on our website, Google recognizes the cookie

and saves your action as a so-called conversion. As long as you are browsing our

website and the cookie has not yet expired, we and Google will recognize that

you have found us via our Google Ads ad. The cookie is read and sent back to

Google Ads with the conversion data. It is also possible that other cookies are

used to measure conversions. Google Ads conversion tracking can be further

refined and improved with the help of Google Analytics. For ads that Google

displays in various places on the web, cookies with the name "__gads" or "_gac"

may be set under our domain. Since September 2017, various campaign

information has been stored by analytics.js using the _gac cookie. The cookie

stores this data as soon as you visit one of our pages for which the automatic

tagging of Google Ads has been set up. Unlike cookies that are set for Google

domains, Google can only read these conversion cookies when you are on our

website. We do not collect or receive any personal data. We receive a report with

statistical evaluations from Google. For example, we find out the total number of

users who have clicked on our ad and we can see which advertising measures

were well received.

How long and where is the data stored?

At this point, we would like to point out that we have no influence on how Google

uses the data it collects. According to Google, the data is encrypted and stored

on secure servers. In most cases, conversion cookies expire after 30 days and do

not transmit any personal data. The cookies with the name "Conversion" and

"_gac" (which is used in connection with Google Analytics) have an expiration

date of 3 months.

How can I delete my data or prevent data storage?

You have the option of not participating in Google Ads conversion tracking. If you

deactivate the Google conversion tracking cookie via your browser, you block

conversion tracking. In this case, you will not be included in the statistics of the

tracking tool. You can change the cookie settings in your browser at any time.

This works slightly differently for each browser. Here you will find instructions on

how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your

computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not want any cookies, you can set up your browser so that it always

informs you when a cookie is to be set. This allows you to decide for each

individual cookie whether or not to allow it. Downloading and installing this

browser plug-in at  support.google.com ads/answer/7395996  will also

deactivate all "advertising cookies". Please note that deactivating these cookies

does not prevent advertisements, but only personalized advertising.

Through certification for the American-European data protection agreement

"Privacy Shield", the American company Google LLC must comply with the data

protection laws applicable in the EU. If you would like to find out more about

data protection at Google, we recommend Google's general privacy policy:

policies.google.com privacy?hl=en .

Facebook privacy policy

We use selected tools from Facebook on our website. Facebook is a social media

network of the company Facebook Ireland Ltd, 4 Grand Canal Square, Grand

Canal Harbour, Dublin 2 Ireland. With the help of these tools, we can offer you

and people who are interested in our products and services the best possible

offer. Below we provide an overview of the various Facebook tools, what data is

sent to Facebook and how you can delete this data.

What are Facebook tools?

In addition to many other products, Facebook also offers the so-called "Facebook

Business Tools". This is the official term used by Facebook. However, as the term

is hardly known, we have decided to simply call them Facebook tools. These

include, among others:

•

Facebook pixel

•

Social plug-ins (such as the "Like" or "Share" button)

•

Facebook login

•

account kit

•

APIs (programming interface)

•

SDKs (collection of programming tools)

•

Platform integrations

•

plugins

•

codes

•

Specifications

•

Documentation

•

Technologies and services

Through these tools, Facebook extends services and has the ability to obtain

information about user activity outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really

interested in them. With the help of advertisements (Facebook ads), we can

reach precisely these people. However, Facebook needs information about

people's wishes and needs in order to show users suitable advertising. The

company is therefore provided with information about user behavior (and

contact details) on our website. As a result, Facebook collects better user data

and can show interested people suitable advertising about our products or

services. The tools thus enable customized advertising campaigns on Facebook.

Facebook calls data about your behavior on our website "event data". This is also

used for measurement and analysis services. Facebook can thus create

"campaign reports" on our behalf about the impact of our advertising

campaigns. Furthermore, analytics give us a better insight into how you use our

services, website or products. This allows us to optimize your user experience on

our website with some of these tools. For example, you can use the social plug-

ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) may be sent to

Facebook. Depending on the tools used, customer data such as name, address,

telephone number and IP address may be sent.

Facebook uses this information to match the data with the data it has about you

(if you are a Facebook member). Before customer data is transmitted to

Facebook, it is hashed. This means that a data set of any size is transformed into

a character string. This is also used to encrypt data.

In addition to the contact data, "event data" is also transmitted. "Event data"

refers to the information we receive about you on our website. For example,

which subpages you visit or which products you buy from us. Facebook does not

share the information it receives with third parties (such as advertisers) unless

the company has explicit permission or is legally obliged to do so. "Event data"

can also be linked to contact details. This allows Facebook to offer better

personalized advertising. After the aforementioned matching process, Facebook

deletes the contact data again.

In order to deliver optimized ads, Facebook only uses event data if it has been

combined with other data (collected by Facebook in other ways). Facebook also

uses this event data for security, protection, development and research

purposes. Much of this data is transferred to Facebook via cookies. Cookies are

small text files that are used to store data or information in browsers. Depending

on the tools used and whether you are a Facebook member, different numbers

of cookies are stored in your browser. We go into more detail about individual

Facebook cookies in the descriptions of the individual Facebook tools. You can

also find general information about the use of Facebook cookies at

www.facebook.com policies/cookies .

How long and where is the data stored?

In principle, Facebook stores data until it is no longer needed for its own services

and Facebook products. Facebook has servers all over the world where your data

is stored. However, customer data is deleted within 48 hours after it has been

compared with your own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to

access, rectification, portability and erasure of your data.

Your data will only be deleted completely if you delete your Facebook account

completely. Here's how to delete your Facebook account:

1) Click on Settings on the right-hand side of Facebook.

2) Then click on "Your Facebook information" in the left-hand column.

3) Now click on "Deactivation and deletion".

4) Now select "Delete account" and then click on "Continue and delete account"

5) Now enter your password, click on "Next" and then on "Delete account"

The data that Facebook receives via our site is stored using cookies (e.g. for

social plugins). You can deactivate, delete or manage individual or all cookies in

your browser. Depending on which browser you use, this works in different

ways. The following instructions show you how to manage cookies in your

browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your

computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not want any cookies, you can set up your browser so that it always

informs you when a cookie is to be set. This allows you to decide for each

individual cookie whether you want to allow it or not.

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which

regulates the correct and secure transfer of personal data. You can find more

information on this at  www.privacyshield.gov participant?id=

a2zt0000000GnywAAC . We hope we have provided you with the most important

information about the use and data processing by the Facebook tools. If you

want to find out more about how Facebook uses your data, we recommend that

you read the data policy at  www.facebook.com about/privacy/update .

Instagram privacy policy

We have integrated Instagram functions on our website. Instagram is a social

media platform of the company Instagram LLC,  1601 Willow Rd, Menlo Park CA

94025, USA . Instagram has been a subsidiary of Facebook Inc. since 2012 and is a

Facebook product. Embedding Instagram content on our website is called

embedding. This allows us to show you content such as buttons, photos or

videos from Instagram directly on our website. When you visit web pages on our

website that have an Instagram function integrated, data is transmitted to

Instagram, stored and processed. Instagram uses the same systems and

technologies as Facebook. Your data is therefore processed across all Facebook

companies.

In the following, we want to give you a more detailed insight into why Instagram

collects data, what data is involved and how you can largely control data

processing. Since Instagram belongs to Facebook Inc., we obtain our information

from the Instagram guidelines on the one hand, but also from the Facebook data

guidelines themselves on the other.

What is Instagram?

Instagram is one of the most popular social media networks in the world.

Instagram combines the advantages of a blog with the advantages of audiovisual

platforms such as YouTube or Vimeo. You can upload photos and short videos to

"Insta" (as many users casually call the platform), edit them with various filters

and also share them on other social networks. And if you don't want to be active

yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in

recent years. And of course we have also responded to this boom. We want you

to feel as comfortable as possible on our website. That's why a varied

presentation of our content is a matter of course for us. The embedded

Instagram functions allow us to enrich our content with helpful, funny or exciting

content from the Instagram world. As Instagram is a subsidiary of Facebook, the

data collected can also be useful to us for personalized advertising on Facebook.

This means that only people who are genuinely interested in our products or

services receive our advertisements.

Instagram also uses the collected data for measurement and analysis purposes.

We receive summarized statistics and thus more insight into your wishes and

interests. It is important to note that these reports do not identify you

personally.

What data is stored by Instagram?

When you visit one of our pages that has Instagram functions (such as Instagram

images or plug-ins), your browser automatically connects to Instagram's servers.

In the process, data is sent to Instagram, stored and processed. This happens

regardless of whether you have an Instagram account or not. This includes

information about our website, your computer, purchases made, advertisements

you see and how you use our services. The date and time of your interaction with

Instagram are also stored. If you have an Instagram account or are logged in,

Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that

this is exactly the case with Instagram. Customer data includes, for example,

name, address, telephone number and IP address. It is important to note that

this customer data is only transmitted to Instagram once it has been hashed.

Hashing means that a data record is converted into a character string. This

allows the contact data to be encrypted. The "event data" mentioned above is

also transmitted. By "event data", Facebook - and consequently Instagram -

means data about your user behavior. Contact data may also be combined with

event data. The contact data collected is compared with the data that Instagram

already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which

are usually set in your browser. Depending on the Instagram functions used and

whether you have an Instagram account yourself, different amounts of data are

stored.

We assume that Instagram processes data in the same way as Facebook. This

means that if you have an Instagram account or have visited

www.instagram.com, Instagram has at least set a cookie. If this is the case, your

browser sends information to Instagram via the cookie as soon as you come into

contact with an Instagram function. This data is deleted or anonymized after 90

days at the latest (after reconciliation). Although we have looked closely at

Instagram's data processing, we cannot say exactly what data Instagram collects

and stores.

Below we show you the minimum cookies that are set in your browser when you

click on an Instagram function (such as a button or an Insta image). In our test,

we assume that you do not have an Instagram account. If you are logged in to

Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test

Name:  csrftoken

Value:  ""

Purpose:  This cookie is most likely set for security reasons to prevent requests

from being forged. However, we were unable to find out more details.

Expiration date:  after one year

Name:  mid

Value:  ""

Purpose:  Instagram sets this cookie to optimize its own services and offers

inside and outside Instagram. The cookie defines a unique user ID.

Expiration date:  after the end of the session

Name:  fbsr_321172877124024

Value:  not specified

Purpose:  This cookie stores the log-in request for users of the Instagram app.

Expiration date:  after the end of the session

Name:  rur

Value:  ATN

Purpose : This is an Instagram cookie that ensures the functionality on

Instagram.

Expiration date:  after the end of the session

Name:  urlgen

Value:  "{\"194.96.75.33\": 1901}:1iEtYv:Y833k2_ UjKvXgYe321172877"

Purpose : This cookie is used for Instagram marketing purposes.

Expiration date:  after the end of the session

Note:  We cannot claim completeness here. Which cookies are set in individual

cases depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between the Facebook companies

with external partners and with people you connect with worldwide. Data

processing is carried out in compliance with its own data policy. For security

reasons, among others, your data is distributed on Facebook servers around the

world. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to access,

portability, rectification and erasure of your data. You can manage your data in

the Instagram settings. If you want to completely delete your data on Instagram,

you must permanently delete your Instagram account.

Here's how to delete your Instagram account:

First, open the Instagram app. On your profile page, go to the bottom and click

on "Help section". You will now be taken to the company's website. On the

website, click on "Manage your account" and then on "Delete your account".

If you delete your account completely, Instagram will delete posts such as your

photos and status updates. Information that other people have shared about

you does not belong to your account and will therefore not be deleted.

As mentioned above, Instagram stores your data primarily via cookies. You can

manage, deactivate or delete these cookies in your browser. Depending on your

browser, the management always works a little differently. Here we show you

the instructions for the most important browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your

computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also set up your browser so that you are always informed when a cookie

is to be set. Then you can always decide individually whether you want to allow

the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant

in the EU-U.S. Privacy Shield Framework. This framework ensures correct data

transfer between the USA and the European Union. You can find out more at

www. privacyshield.gov/participant? id=a2zt0000000GnywAAC . We have

tried to provide you with the most important information about data processing

by Instagram. At  help.instagram.com 519522125107875

you can find out more about Instagram's data policy.

Newsletter privacy policy

When you subscribe to our newsletter, you provide the above-mentioned

personal data and give us the right to contact you by email. We use the data

stored as part of the newsletter registration process exclusively for our

newsletter and do not pass it on.

If you unsubscribe from the newsletter - you will find the link for this at the

bottom of every newsletter - we will delete all data stored when you subscribed

to the newsletter.

Amazon affiliate program privacy policy

We use the Amazon affiliate program of Amazon.com, Inc. on our website. The

responsible bodies within the meaning of the data protection declaration are

Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l., Amazon Services Europe S.à.r.l.

and Amazon Media EU S.à.r.l., all four located at  5, Rue Plaetis, L-2338

Luxembourg  and Amazon Instant Video Germany GmbH,  Domagkstr. 28, 80807

Munich . Amazon Deutschland Services GmbH,  Marcel-Breuer-Str. 12, 80807

Munich , acts as data processor. By using this Amazon partner program, your

data may be transferred to Amazon, stored and processed.

In this privacy policy, we inform you what data is involved, why we use the

program and how you can manage or prevent the data transfer.

What is the Amazon affiliate program?

The Amazon affiliate program is an affiliate marketing program of the online mail

order company  Amazon.de . Like every affiliate program, the Amazon affiliate

program is based on the principle of commission. Amazon or we place

advertisements or partner links on our website and if you click on them and buy

a product via Amazon, we receive a refund of advertising costs (commission).

Why do we use the Amazon affiliate program on our website?

Our goal is to provide you with an enjoyable time with lots of helpful content. To

achieve this, we put a lot of work and energy into developing our website. With

the help of the Amazon affiliate program, we have the opportunity to be

rewarded a little for our work. Every affiliate link to Amazon is of course always

related to our topic and shows offers that might interest you.

What data is stored by the Amazon affiliate program?

As soon as you interact with Amazon's products and services, Amazon collects

data from you. Amazon distinguishes between information that you actively

provide to the company and information that is automatically collected and

stored. The "active information" includes, for example, your name, e-mail

address, telephone number, age, payment information or location information.

So-called "automatic information" is primarily stored via cookies. This includes

information on user behavior, IP address, device information (browser type,

location, operating systems) or the URL. Amazon also stores the clickstream. This

refers to the path (sequence of pages) that you as a user take to reach a product.

Amazon also stores cookies in your browser in order to be able to trace the

origin of an order. In this way, the company recognizes that you have clicked on

an Amazon advertisement or an affiliate link via our website.

If you have an Amazon account and are logged in while you are browsing our

website, the data collected may be assigned to your account. You can prevent

this by logging out of Amazon before you browse our website.

Here we show you examples of cookies that are set in your browser when you

click on an Amazon link on our website.

Name : uid

Wert:  3230928052675285215321172877-9

Purpose:  This cookie stores a unique user ID and collects information about

your website activity.

Expiration date:  after 2 months

Name : ad-id

Value:  AyDaInRV1k-Lk59xSnp7h5o

Purpose:  This cookie is provided by  amazon-adsystem.com  and is used by the

company for various advertising purposes.

Expiration date:  after 8 months

Name : uuid2

Value:  896583452452021302832117 2877-2

Purpose : This cookie enables targeted and interest-based advertising via the

AppNexus platform. The cookie collects and stores anonymous data via the IP

address, for example, about which advertisements you have clicked on and

which pages you have accessed.

Expiration date:  after 3 months

Name : session-id

Value:  262-0272718- 2582202321172877-1

Purpose:  This cookie stores a unique user ID that the server assigns to you for

the duration of a website visit (session). If you visit the same page again, the

information stored in it will be retrieved.

Expiration date:  after 15 years

Name : APID

Value:  UP9801199c-4bee-11ea-931d- 02e8e13f0574

Purpose:  This cookie stores information about how you use a website and which

advertisements you viewed before visiting the website.

Expiration date:  after one year

Name : session-id-time

Value:  tb:s- STNY7ZS65H5335FZEVPE|

1581329862486&t:1581329864300&adb:adblk_no

Purpose:  This cookie records the time you spend on a website with a unique

cookie ID.

Expiration date:  after 2 years

Name : csm-hit

Value:  2082754801l

Purpose : We could not find out any precise information about this cookie.

Expiration date:  after 15 years

Note:  Please note that this list only shows examples of cookies and is not

exhaustive.

Amazon uses the information it receives to tailor advertisements more precisely

to the interests of users.

How long and where is the data stored?

Personal data is stored by Amazon for as long as is necessary for Amazon's

business services or for legal reasons. As Amazon is headquartered in the USA,

the data collected is also stored on American servers.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. If you

have an Amazon account, you can manage or delete much of the data collected

in your account.

Another option to manage data processing and storage by Amazon according to

your preferences is provided by your browser. There you can manage, deactivate

or delete cookies . This works a little differently for each browser. Here you will

find instructions for the most common browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your

computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Amazon is an active participant in the EU-U.S. Privacy Shield Framework, which

regulates the correct transfer of personal data between the USA and the EU. You

can find more information on this at  www.privacyshield.gov

participant?id= a2zt0000000TOWQAA4 . We hope we have given you the most

important information about data transfer through the use of the Amazon

affiliate program. You can find more information at

www.amazon.de/gp/help/ customer/display.html?nodeId=  201909010.

Facebook social plug-ins Privacy policy

So-called social plug-ins from Facebook Inc. are integrated on our website. You

can recognize these buttons by the classic Facebook logo, such as the "Like"

button (the hand with a raised thumb) or by a clear "Facebook plug-in" label. A

social plug-in is a small part of Facebook that is integrated into our site. Each

plug-in has its own function. The most commonly used functions are the familiar

"Like" and "Share" buttons.

The following social plug-ins are offered by Facebook:

•

"Save" button

•

"Like" button, share, send and quote

•

Page plug-in

•

Comments plug-in

•

Messenger plug-in

•

Embedded posts and video player

•

Group plug-in

At  developers.facebook. com/docs/plugins  for more information on how

the individual plug-ins are used. We use the social plug-ins on the one hand to

offer you a better user experience on our site, and on the other hand because

Facebook can use them to optimize our advertisements.

If you have a Facebook account or have already visited  facebook.com , Facebook

has already set at least one cookie in your browser. In this case, your browser

sends information to Facebook via this cookie as soon as you visit our site or

interact with social plug-ins (e.g. the "Like" button).

The information received is deleted or anonymized within 90 days. According to

Facebook, this data includes your IP address, which website you visited, the date,

time and other information relating to your browser.

To prevent Facebook from collecting a lot of data during your visit to our website

and linking it to Facebook data, you must log out of Facebook during your visit to

the website.

If you are not logged in to Facebook or do not have a Facebook account, your

browser will send less information to Facebook because you have fewer

Facebook cookies. Nevertheless, data such as your IP address or which website

you visit may be transmitted to Facebook. We would like to expressly point out

that we do not know the exact content of the data. However, to the best of our

current knowledge, we try to inform you as much as possible about the data

processing. You can also find out how Facebook uses the data in the company's

data policy at  www.facebook.com about/privacy/update .

The following cookies are set in your browser as a minimum when you visit a

website with Facebook social plug-ins:

Name:  dpr

Value:  not specified

Purpose:  This cookie is used to make the social plug-ins on our website work.

Expiration date:  after the end of the session

Name:  fr

Wert:  0jieyh4321172877c2GnlufEJ9.. Bde09j...1.0.Bde09j

Purpose:  The cookie is also necessary for the plug-ins to work properly .

Expiration date::  after 3 months

Note:  These cookies were set after a test, even if you are not a Facebook

member.

If you are logged in to Facebook, you can change your settings for

advertisements yourself at  www.facebook.com/ads/

preferences/?entry_product=ad_ settings_screen . If you are not a Facebook user,

you can go to  www.youronlinechoices.  com/en/preference-

management/basically manage your usage-based online advertising. There you

have the option of deactivating or activating providers.

If you want to find out more about Facebook's data protection, we recommend

that you read the company's own data policy at  www.facebook.com

policy.php .

YouTube privacy policy

We have integrated YouTube videos on our website. This allows us to present

interesting videos directly on our site. YouTube is a video portal that has been a

subsidiary of Google since 2006. The video portal is operated by YouTube, LLC,

901 Cherry Ave, San Bruno, CA 94066, USA. When you access a page on our

website that has an embedded YouTube video, your browser automatically

connects to the YouTube or Google servers. Various data will be transmitted

(depending on the settings). Google Ireland Limited (Gordon House,  Barrow

Street Dublin 4, Ireland ) is responsible for all data processing in Europe.

In the following, we would like to explain in more detail what data is processed,

why we have integrated YouTube videos and how you can manage or delete your

data.

What is YouTube?

YouTube allows users to watch, rate, comment on and upload videos for free.

Over the last few years, YouTube has become one of the most important social

media channels in the world. To enable us to display videos on our website,

YouTube provides a code snippet that we have integrated into our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We

strive to offer you the best possible user experience on our website. And of

course, interesting videos are a must. With the help of our embedded videos, we

provide you with further helpful content in addition to our texts and images. In

addition, our website is easier to find on the Google search engine thanks to the

embedded videos. Even if we place ads via Google Ads, Google can - thanks to

the data collected - only show these ads to people who are interested in our

offers.

What data is stored by YouTube?

As soon as you visit one of our pages that has a YouTube video embedded,

YouTube sets at least one cookie that stores your IP address and our URL. If you

are logged into your YouTube account, YouTube can usually assign your

interactions on our website to your profile using cookies. This includes data such

as session duration, bounce rate, approximate location, technical information

such as browser type, screen resolution or your internet provider. Other data

may include contact details, any ratings, the sharing of content via social media

or adding to your favorites on YouTube.

If you are not logged into a Google account or a YouTube account, Google stores

data with a unique identifier that is linked to your device, browser or app. For

example, your preferred language setting is retained. But a lot of interaction data

cannot be stored because fewer cookies are set.

In the following list, we show cookies that were set in a test in the browser. On

the one hand, we show cookies that are set without a logged-in YouTube

account. On the other hand, we show cookies that are set with a logged-in

account. The list cannot claim to be complete because the user data always

depends on the interactions on YouTube.

Name:  YSC

Value:  b9-CV6ojI5Y321172877-1

Purpose:  This cookie registers a unique ID to store statistics of the video viewed.

Expiration date:  after the end of the session

Name:  PREF

Value:  f1=50000000

Purpose : This cookie also registers your unique ID. Google receives statistics on

how you use YouTube videos on our website via PREF.

Expiration date:  after 8 months

Name:  GPS

Value:  1

Purpose:  This cookie registers your unique ID on mobile devices to track the GPS

location.

Expiration date:  after 30 minutes

Name:  VISITOR_INFO1_LIVE

Value:  95Chz8bagyU

Purpose:  This cookie attempts to estimate the user's bandwidth on our websites

(with embedded YouTube video).

Expiration date:  after 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name:  APISID

Value:  zILlvClZSkqGsSwI/ AU1aZI6HY7321172877-

Purpose:  This cookie is used to create a profile of your interests. The data is

used for personalized advertisements.

Expiration date:  after 2 years

Name:  CONSENT

Value:  YES+AT.de+20150628-20-0

Purpose:  The cookie stores the status of a user's consent to the use of various

Google services. CONSENT is also used for security purposes to check users and

protect user data from unauthorized attacks.

Expiration date:  after 19 years

Name:  HSID

Value:  AcRwpgUik9Dveht0I

Purpose:  This cookie is used to create a profile of your interests. This data helps

to display personalized advertising.

Expiration date:  after 2 years

Name:  LOGIN_INFO

Value:  AFmmF2swRQIhALl6aL...

Purpose:  This cookie stores information about your login data.

Expiration date:  after 2 years

Name:  SAPISID

Value:  7oaPxoG-pZsJuuF5/ AnUdDUIsJ9iJz2vdM

Purpose:  This cookie works by uniquely identifying your browser and device. It is

used to create a profile of your interests.

Expiration date:  after 2 years

Name:  SID

Value:  oQfNKjAsI321172877-

Purpose:  This cookie stores your Google Account ID and your last login time in

digitally signed and encrypted form.

Expiration date:  after 2 years

Name:  SIDCC

Value:  AN0-TYuqub2JOcDTyL

Purpose:  This cookie stores information about how you use the website and

which advertisements you may have seen before visiting our site.

Expiration date:  after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google

servers. Most of these servers are located in America. At

www.google.com/about / datacenters/inside/locations/? hl=en  you can see

exactly where the Google data centers are located. Your data is distributed

across the servers. This means that the data can be accessed more quickly and is

better protected against manipulation.

Google stores the data it collects for different lengths of time. You can delete

some data at any time, others are automatically deleted after a limited time and

others are stored by Google for a longer period of time. Some data (such as

elements from "My activity", photos or documents, products) that are stored in

your Google account remain stored until you delete them. Even if you are not

signed in to a Google Account, you can delete some data associated with your

device, browser or app.

How can I delete my data or prevent data storage?

In principle, you can delete data in your Google account manually. With the

automatic deletion function for location and activity data introduced in 2019,

information is stored for either 3 or 18 months, depending on your decision, and

then deleted.

Regardless of whether you have a Google account or not, you can configure your

browser so that cookies are deleted or deactivated by Google. Depending on

which browser you use, this works in different ways. The following instructions

show you how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your

computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not want any cookies, you can set up your browser so that it always

informs you when a cookie is to be set. This allows you to decide for each

individual cookie whether you want to allow it or not. As YouTube is a subsidiary

of Google, there is a joint privacy policy. If you want to find out more about how

your data is handled, we recommend that you read the privacy policy at

policies.google.com privacy?hl=en.

YouTube Subscribe Button Privacy Policy

We have integrated the YouTube subscribe button on our website. You can

usually recognize the button by the classic YouTube logo. The logo shows the

words "Subscribe" or "YouTube" in white letters against a red background and

the white "Play symbol" to the left of it. However, the button can also be

displayed in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos.

With the built-in "Subscribe" button, you can subscribe to our channel directly

from our website without having to go to the YouTube website. We want to make

it as easy as possible for you to access our extensive content. Please note that

YouTube may store and process your data as a result.

If you see a built-in subscription button on our site, YouTube sets at least one

cookie - according to Google. This cookie stores your IP address and our URL.

YouTube can also find out information about your browser, your approximate

location and your default language. In our test, the following four cookies were

set without being logged in to YouTube:

Name:  YSC

Value:  b9-CV6ojI5321172877Y

Purpose:  This cookie registers a unique ID to store statistics of the video viewed.

Expiration date:  after the end of the session

Name:  PREF

Value:  f1=50000000

Purpose : This cookie also registers your unique ID. Google receives statistics on

how you use YouTube videos on our website via PREF.

Expiration date:  after 8 months

Name:  GPS

Value:  1

Purpose:  This cookie registers your unique ID on mobile devices to track the GPS

location.

Expiration date:  after 30 minutes

Name:  VISITOR_INFO1_LIVE

Value:  32117287795Chz8bagyU

Purpose:  This cookie attempts to estimate the user's bandwidth on our websites

(with integrated YouTube video).

Expiration date:  after 8 months

Note:  These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can save many of your

actions/interactions on our website with the help of cookies and assign them to

your YouTube account. For example, YouTube receives information about how

long you surf on our site, which browser type you use, which screen resolution

you prefer or which actions you perform.

YouTube uses this data on the one hand to improve its own services and offers,

and on the other to provide analyses and statistics for advertisers (who use

Google Ads).

Google reCAPTCHA privacy policy

Our primary goal is to secure and protect our website in the best possible way

for you and for us. To ensure this, we use Google reCAPTCHA from Google Inc.

For the European region, the company Google Ireland Limited (Gordon House,

Barrow Street Dublin 4, Ireland ) is responsible for all Google services. With

reCAPTCHA we can determine whether you are really a flesh and blood person

and not a robot or other spam software. By spam we mean any unsolicited

information that is sent to us electronically. With the classic CAPTCHAs, you

usually had to solve text or picture puzzles to verify your identity. With

reCAPTCHA from Google, we don't usually have to bother you with such puzzles.

In most cases, all you have to do is tick a box to confirm that you are not a bot.

With the new Invisible reCAPTCHA version, you no longer even have to tick the

box. You can find out exactly how this works and, above all, which data is used

for this in the course of this privacy policy.

What is reCAPTCHA?

reCAPTCHA is a free captcha service from Google that protects websites from

spam software and misuse by non-human visitors. This service is most

commonly used when you fill out forms on the Internet. A Captcha service is a

type of automatic Turing test that is designed to ensure that an action on the

Internet is performed by a human and not by a bot. In the classic Turing test

(named after the computer scientist Alan Turing), a human determines the

difference between a bot and a human. With captchas, the computer or a

software program also does this. Classic captchas work with small tasks that are

easy for humans to solve but present considerable difficulties for machines. With

reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern

risk techniques to distinguish humans from bots. All you have to do here is tick

the "I am not a robot" text field, and with Invisible reCAPTCHA even this is no

longer necessary. With reCAPTCHA, a JavaScript element is integrated into the

source code and then the tool runs in the background and analyzes your user

behaviour. The software calculates a so-called captcha score from these user

actions. Google uses this score to calculate the probability that you are human

even before you enter the captcha. reCAPTCHA or captchas in general are used

at whenever bots could manipulate or abuse certain actions (such as

registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome people of flesh and blood on our site. Bots or spam

software of all kinds can safely stay at home. That's why we do everything we can

to protect ourselves and offer you the best possible user experience. For this

reason, we use Google reCAPTCHA from Google. This way we can be pretty sure

that we remain a "bot-free" website. By using reCAPTCHA, data is transmitted to

Google to determine whether you are actually a human being. reCAPTCHA

therefore serves to ensure the security of our website and, by extension, your

security. For example, without reCAPTCHA it could happen that a bot registers as

many e-mail addresses as possible during registration in order to subsequently

"spam" forums or blogs with unwanted advertising content. With reCAPTCHA we

can avoid such bot attacks.

What data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users in order to determine whether the

actions on our website actually originate from people. The IP address and other

data that Google requires for the reCAPTCHA service may therefore be sent to

Google. IP addresses are almost always truncated within the member states of

the EU or other signatory states to the Agreement on the European Economic

Area before the data is sent to a server in the USA. The IP address is not

combined with other Google data unless you are logged in with your Google

account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether

Google cookies from other Google services (YouTube, Gmail, etc.) have already

been placed on your browser. Then reCAPTCHA sets an additional cookie in your

browser and takes a snapshot of your browser window.

The following list of collected browser and user data is not intended to be

exhaustive. Rather, they are examples of data that, to our knowledge, are

processed by Google.

•

Referrer URL (the address of the page from which the visitor came)

•

IP address (e.g. 256.123.123.1)

•

Information about the operating system (the software that enables the

operation of your computer. Common operating systems are Windows,

Mac OS X or Linux)

•

Cookies (small text files that store data in your browser)

•

Mouse and keyboard behavior (every action you perform with the mouse

or keyboard is saved)

•

Date and language settings (which language or date you have preset on

your PC is saved)

•

All JavaScript objects (JavaScript is a programming language that enables

websites to adapt to the user. JavaScript objects can collect all kinds of

data under one name)

•

Screen resolution (shows how many pixels the image display consists of)

It is undisputed that Google uses and analyzes this data even before you click on

the "I am not a robot" checkbox. With the Invisible reCAPTCHA version, there is

even no need to check the box and the entire recognition process runs in the

background. Google does not tell you in detail exactly how much and what data

it stores.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA

demo version from Google at  www.google.com recaptcha/api2/demo . All

these cookies require a unique identifier for tracking purposes. Here is a list of

cookies that Google reCAPTCHA has set on the demo version:

Name:  IDE

Value:  WqTUmlnmv_qXyi_ DGNPLESKnRNrpgXoy1K- pAZtAkMbHI-321172877-8

Purpose:  This cookie is set by the company DoubleClick (also owned by Google)

to register and report the actions of a user on the website in dealing with

advertisements. This allows the effectiveness of advertising to be measured and

appropriate optimization measures to be taken. IDE is stored in browsers under

the domain  doubleclick.net.

Expiration date:  after one year

Name:  1P_JAR

Value:  2019-5-14-12

Purpose:  This cookie collects statistics on website usage and measures

conversions. A conversion occurs, for example, when a user becomes a buyer.

The cookie is also used to display relevant advertisements to users. The cookie

can also be used to prevent a user from seeing the same ad more than once.

Expiration date:  after one month

Name:  ANID

Value:  U7j1v3dZa3211728770xgZFmiqWppR WKOr

Purpose : We were unable to find out much information about this cookie. In

Google's privacy policy, the cookie is mentioned in connection with "advertising

cookies" such as "DSID", "FLC", "AID", "TAID". ANID is stored under domain

google.com.

Expiration date:  after 9 months

Name:  CONSENT

Value:  YES+AT.de+20150628-20-0

Purpose:  The cookie stores the status of a user's consent to the use of various

Google services. CONSENT is also used for security purposes to verify users,

prevent fraudulent login information and protect user data from unauthorized

attacks.

Expiration date:  after 19 years

Name:  NID

Value:  0WmuWqy321172877zILzqV_ nmt3sDXwPeM5Q

Purpose:  NID is used by Google to customize advertisements to your Google

search. With the help of the cookie, Google "remembers" your most frequently

entered search queries or your previous interaction with ads. So you always get

customized ads. The cookie contains a unique ID to collect the user's personal

settings for advertising purposes.

Expiration date:  after 6 months

Name:  DV

Value:  gEAABBCjJMXcI0dSAAAANbqc321172 877-4

Purpose:  As soon as you have checked the "I am not a robot" box, this cookie is

set. The cookie is used by Google Analytics for personalized advertising. DV

collects information in anonymized form and is also used to make user

distinctions.

Expiration date:  after 10 minutes

Note:  This list cannot claim to be exhaustive, as experience has shown that

Google changes its choice of cookies from time to time.

How long and where is the data stored?

By inserting reCAPTCHA, data is transferred from you to the Google server.

Where exactly this data is stored is not made clear by Google, even after

repeated requests. Without having received confirmation from Google, it can be

assumed that data such as mouse interaction, time spent on the website or

language settings on are stored on the European or American Google servers.

The IP address that your browser transmits to Google is not merged with other

Google data from other Google services. However, if you are logged into your

Google account while using the reCAPTCHA plug-in, the data will be merged. The

deviating data protection provisions of Google apply.

How can I delete my data or prevent data storage?

If you do not want any data about you and your behavior to be transmitted to

Google, you must log out of Google completely and delete all Google cookies

before you visit our website or use the reCAPTCHA software. In principle, the

data is automatically transmitted to Google as soon as you visit our website. To

delete this data again, you must contact Google support

at   support.google.com? hl=en&tid= 321172877.

By using our website, you agree that Google LLC and its representatives may

automatically collect, process and use data.

You can find out more about reCAPTCHA on Google's web developer page at

developers.google.com recaptcha/ . Although Google goes into more

detail here about the technical development of reCAPTCHA, you will search in

vain for precise information about data storage and data protection issues. A

good overview of the basic use of data at Google can be found in the company's

own privacy policy at  www.google.com/intl/ en/policies/privacy/ .

SoundCloud privacy policy

We use functions (widgets) of the social media network SoundCloud from

SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany on our

website. You can recognize the widgets by the familiar orange logo. By using

functions such as playing music, data is transmitted to SoundCloud, stored and

analyzed. In this privacy policy, we show you what data is involved, why we use

SoundCloud and how you can manage or prevent your data or data

transmission.

What is SoundCloud?

The social media network SoundCloud is an online music platform for sharing

and distributing audio files. Musicians and podcasters offer their audio files for

download on SoundCloud. SoundCloud can also be used to integrate audio files

into other websites. And that's exactly what we did. Typical for SoundCloud are

the graphical representations of the audio files in wave form and the comment

bar. This allows registered users to listen to and comment on music tracks or

podcasts at any time.

Why do we use SoundCloud on our website?

Our aim is to provide you with the best possible service on our website. By this

we don't just mean our products or services. Overall customer service also

includes how comfortable you feel on our website and how helpful our website is

for you. With the embedded SoundCloud playback function, we can provide you

with acoustic content directly and free of charge. You don't have to follow a link

to listen to an audio file, you can start right away via our website.

What data is stored on SoundCloud?

As soon as you visit one of our websites that has a widget (like or share button or

playback function), your browser connects to a SoundCloud server. Your data

may be transferred to SoundCloud, managed and stored there. For example,

SoundCloud learns your IP address and which page (in this case ours) you visited

and when. If you have a SoundCloud account and are logged in while browsing

our website, the data collected will be assigned directly to your account/account.

You can only prevent this by logging out of SoundCloud while you are on our

website. In addition to the information mentioned above, data about your user

behavior is also stored in the cookies. For example, whenever you click a button,

play or pause a piece of music, this information is stored in the cookies. The

widget or SoundCloud is therefore able to recognize you and sometimes the

widget is also used to provide you with personalized content. SoundCloud not

only uses its own cookies, but also cookies from third-party providers such as

Facebook or Google Analytics. These cookies help the company to obtain more

information about your behavior on external websites and its own platform. As

the website operator, we do not receive any information about your user

behavior through the cookies used by SoundCloud. The data transfer and

therefore also the information about technical devices and your behavior on the

website takes place between you and SoundCloud.

Below we show cookies that are set when you go to a website that has integrated

SoundCloud functions. This list is only an example of possible cookies and

cannot claim to be exhaustive. In this example, the user does not have a

SoundCloud account:

Name:  sc_anonymous_id

Value:  208165-986996-398971- 423805321172877-0

Purpose:  This cookie makes it possible to integrate files or other content into

websites and stores a user ID.

Expiration date:  after 10 years

Remark:

The sc_anonymous_id cookie is set immediately if you are on one of our websites

that has a Soundcloud function built in. You do not need to interact with the

function for this.

Name:  __qca

Value:  P0-1223379886- 1579605792812321172877-7

Purpose:  This cookie is a third-party cookie from Quantcast and collects data

such as how often you visit the site or how long you stay on the site. The

information collected is then passed on to SoundCloud.

Expiration date:  after one year

Name:  Sclocale

Value:  de

Purpose:  The cookie saves the language setting that you have preset.

Expiration date:  after one year

Name:  _soundcloud_session

Value : /

Purpose : We were unable to find out any specific information about this cookie.

Expiration date:  after the end of the session

Name:  _session_auth_key

Value : /

Purpose:  This cookie is used to store session information (i.e. user behavior) and

to authenticate a client request .

Expiration date:  after 10 years

SoundCloud also uses other third-party cookies such as _fbp, _ga, gid from

Facebook and Google Analytics. SoundCloud uses all the information stored in

the cookies to improve its own services and to display personalized advertising.

How long and where is the data stored?

In principle, the data collected remains stored at SoundCloud for as long as a

user account exists or is necessary for SoundCloud to achieve its business

objectives. Exactly how long data is stored changes depending on the context

and legal obligations. Even if you do not have an account and personal data has

been stored, you have the right to request the deletion of your data.

How can I delete my data or prevent data storage?

If you have a SoundCloud account, you can manage data processing or delete

your entire account via "Settings". However, you can also manage, delete or

deactivate cookies in your browser exactly according to your requirements. The

approach always depends on the browser you are using. If you decide to delete

or deactivate cookies, please note that not all functions may then be available.

The following instructions explain how you can manage, delete or deactivate

cookies in your browser.

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your

computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

We hope we have given you a good overview of the data traffic through

SoundCloud. If you would like to find out more about SoundCloud's privacy

policy and how SoundCloud handles data in general, we recommend that you

read the company's privacy policy at  privacy .

Source: Created with the  privacy generator  from AdSimple in cooperation with

bauenwir.de